What is a Social Media Strategy?

I'm sure you've all heard this a thousand times.... Strategy!

So, what's a social media marketing strategy & what's included?

A social media marketing strategy outlines your target audience, goals and the steps needed to achieve your goals though your social media platforms. This allows businesses to reach & engage with their target audience effectively, build brand awareness and increase sales.

* Objective: Your defined goals that outline what you're hoping to achieve through your social media efforts.

* Target Audience: Understand their behaviours & interests & where they can be found on socials.

* Platforms: What platforms are you focussing on, based on where you target audience is.

* Content Plan: What type of content will you create & share on your socials, this includes frequency of posts/stories & reels.

Don't forget about the content pillars!

* Engagement Plan: How are you going to engage with your customers/followers?

Responding to comments & messages etc.

* Measure & Analytics: How are you going to track & measure the success of your efforts on socials? Metrics such as reach, engagement & conversions

Tracking, reviewing & adjusting your plan based on what is & isn't working when needed, to achieve better results.

Remembering to ensure your brand is represented throughout all this including, language, tone and style of your content.

If you need a little help, get in touch with us at YSMS.

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